Short-listed for the North American Society for Sport History Book Award 2003
Alcohol is never far from sporting events. Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the 'demon drink'. Yet despite current prohibitions and the widespread acceptance of alcohol's deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched. It is common for sporting celebrities to struggle with alcoholism, and teams are often encouraged to 'bond' by drinking together. Indeed, many of today's major sporting sponsors are breweries and manufacturers of alcoholic drinks.
From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions. Offering a fresh perspective on the culture and commerce of sporting events, this book will be essential reading for cultural historians, anthropologists and sociologists, and anyone interested in sport.
Now that all these ingredients have been gathered, some still need to be added and completed by the Holy Ghost; I can begin to fulfill my purpose for which God has created me for. I am not perfect. Every now and then, I have to stir up my ingredients. The pot continues to simmer. I am not done yet. There are ingredients that still can be added. Life is a journey with a destination. "Success is a result of planning. Success just does not happen. Success occurs when opportunity meets preparation. Success is a process. Success is not a destination, it is a journey. Success is not a failure but learning from failure." I was inspired by the Spirit of God to write this book to help you achieve the success you desire in life. The quotes, messages, and scriptures in this book are designed to empower you, equip you, and motivate you as you journey along the highways and bi-ways, the mountains and the valleys toward spiritual development and personal success in your life. May God bless you and keep you.
Bar 333 Articles
Bar 333 Books